| Marketing
can be an expense, or an asset.
Some
people avoid marketing discussions because they view it as
a cost.
When you take basic marketing principles and apply them to
your business, you will save and
earn money.
By getting some good advice, you can avoid:
• Money wasted on ineffective
advertising
• Blind-folded promotions - did
it work, or didn’t it?
• Vague brochures, lost web sites and other costly
collateral
• Invisibility - especially when
your customers are ready to buy
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